Must-know mobile ecommerce stats for 2020
This is not meant to come as a surprise. Take a moment to look around and consider your fellow human beings the next time you go out in public. Whether you're on the train, at a coffee shop, or just walking down the street, it won't take long to see a pattern — almost everyone is on their phones.
There were a few common themes in the avalanche of articles published after BFCM 2019. First, there is a spectacular rate of growth in e-commerce as a whole. Second, mobile trade (or "m-commerce") is the industry's hottest trend at the moment (especially when it comes to shops).
If you don't already have a mobile-friendly shop, you need one. Just now. There are no reasons. We made it easy for you here.But you're not supposed to take our word for it. We have rounded up the latest figures from some of the major outlets, all pointing to the same thing: people spend more time — and money — on mobile than ever before.
Here are 22 reasons to place your number one priority on mobile in 2020.
Life in the mobile world
- Over 1.2 billion people worldwide access the internet from their smartphones. That’s four times the population of the US.
- In 2019, 81% of Americans own a smartphone, up 46% from six years ago, making the smartphone one of history's fastest-paced technologies. It took 45 years for the landline telephone to reach the same level of adoption for comparison.
- The average American spends more than four hours each day on their mobile, refreshing it as often as 150 times. That's the equivalent of scrolling, posing, and browsing for two months a year.
- Mobile phones surpassed TV in 2019 as the channel that received the most coverage in the United States.
- 55 percent of smartphone users admit that when they don't have their phone with them, they get nervous. The affliction even has a name: nomophobia, or "no phobia on the mobile phone."
These numbers will only increase as smartphones become more and more accessible to all demographics. Couple that with the growth of e-commerce, and m-commerce will eventually not only expand but become the norm.
The current state of m-commerce
- Nearly four out of five Americans are now online shoppers, with more than half of them using a mobile device to make purchases.
- Upon finding something on social media, 55% of customers purchased something online. This is a great incentive to tag your Instagram products.
- Consumers with a poor mobile store experience are 62 percent less likely to buy from you in the future.
- Ninety percent of customers say they are using multiple devices to complete their daily tasks, while 40 percent say they are using their mobile devices to conduct research prior to buying.
- On both Black Friday (US$ 2.9B) and Cyber Monday (US$ 3.1B) 2019, M-commerce revenues broke records.
- Mobile dominated Shopify's BFCM 2019, representing 69% of revenue. Shopify's work to cater for mobile customers is a tremendous advantage for retailers to move forward.
With stats like these, it is safe to say that mobile optimization of your online store is no longer an option, it is a requirement. Customers will not accept shops that are not customized to their devices in a unique way.If you can't deliver an experience that's quick, convenient, and easy-to-use, don't expect your visitors to stick around.
The mobile opportunity
- Within an hour, 70% of mobile searches lead to action. (In contrast, it takes a full month for desktop users to hit the same percentage.)
- 67 percent of customers confess to "digital window shopping" for fun on their devices, with 77 percent of those who buy urges when they do. Improving the SEO of your store will help you to cash in on these impromptu buyers.
- 51% of smartphone users purchased from a company other than the one they originally intended to purchase because of the information they needed at the time.Ensuring the content in your store is relevant, up to date, and easy to find will land you in this category.
- As the shopping experience of the omnichannel expands, brick-and-mortar stores must rely more on proximity marketing to draw shoppers. If you have a brick-and-mortar shop, try using beacons to attract nearby shoppers with promotional mobile notifications.
- Augmented reality is becoming a major player. It will account for revenue of $120 billion by the end of 2020. Check out how it is used by some brands today.
If you already have a top-notch mobile experience, that doesn't mean you can afford to ignore future trends.And while augmented reality and beacons may not be in your area right now, getting ideas percolating and plans in place will help you put them into your future mobile strategy. Keep an eye on your industry's major players and see how you can adapt their m-commerce tactics to your shop.
What consumers want
- User experience of the highest quality. Google research indicates that 73 percent of users are going to switch from a poorly designed mobile site to one that makes it easier to buy. Ask your friends and family to complete the purchasing process on their phone to find out if your mobile experience is up to snuff.
- Useful material that can be used. 69% of smartphone users say they are more likely to buy from companies whose web pages or applications make it easier for them to find answers to their questions. That's why it's so critical in your product descriptions to explain the problem your product solves.
- Personalization. 61% of mobile consumers say they're more likely to buy from mobile sites and apps that customize information to their location and preferences. Offering an “other products you might like” section on your product pages is a great way of achieving this.
- Speed A website that takes more than three seconds to load will be abandoned by 40 percent of customers. Check the loading speed of your store using the PageSpeed insights tool from Google.
- An intuitive understanding of buying. 59% of smartphone users are more in favor of companies whose mobile pages or apps enable them to make fast transactions.
The impact While we have highlighted some of the top-level online shoppers ' wishes, when it comes to their mobile experience, your customers may be looking for something else. By asking them, the best way to find out!
Provide your store with a feedback form, send a survey to your mailing list, and always look for ways to adapt your store to the needs of your customers.